Interview with Francesco Starace, CEO Enel

Interview with Francesco Starace, CEO Enel

At the start of 2016, Wolff Olins helped Enel Energy take the lead in shaping a new digital, and participatory era of energy. Together with Enel we developed Open Power - Enel’s strategic platform for growth, combining the strength of a truly global organisation with the opportunities of a new, open...

by Wolff Olins - 10 Nov 2016

Banking for the WhatsApp Generation

Banking for the WhatsApp Generation

In 2015 the financial industry was blown wide open. Hundreds of fintech companies entered the market backed with brains and capital, challenging the traditional players and raising new questions about the role banks now play in our lives. At Wolff Olins we’ve been exploring how this exponential rate...

by Sieun Cha - 14 Oct 2016

Wolff Olins London has arrived

Wolff Olins London has arrived

The fish have been fed and the coffee machine’s frothing away inside our leafy new Bayswater home. For us, it marks the start of an exciting new era, in a flexible space that has open ways of working and regular collaboration at its core. Think workshop, rather than shop window.For you, we hope that...

by Wolff Olins - 09 Oct 2016

The Last Kitchen Show

The Last Kitchen Show

I work at Wolff Olins. You have seen our work over the years. Orange. NYC. EE. London 2012. Microsoft. Google us and you will find both a business and a philosophy. Do the best work of your life. Shift paradigms. Be radical. Make things better for people. But ask anyone in our London office one of t...

by Rose Bentley - 06 Oct 2016

The Kodak revival

The Kodak revival

Last year On a single summers day last year, we assembled the best brains and creatives in the business from both WO and Kodak. The goal was to use creativity and the power of the Kodak brand to find new ways that they could reenter the consumer world. We split the day into three sections: hack the ...

by Campbell Butler - 15 Sep 2016

People watching: the changing world of work

People watching: the changing world of work

Curtis James is an ethnographic photographer obsessed with people at work. He runs an ethnographic research firm called Fieldwork that helps clients to get to know the people that keep their businesses running. In his spare time, he runs a project called Beyond Work that combines photography and wor...

by Zami Majuqwana - 31 Aug 2016

Patient centricity cannot be your superpower

Patient centricity cannot be your superpower

With icons like Airbnb, Facebook, Alibaba and Snapchat disruption has become a norm. Almost every business is thinking about how they can ‘Uber-up’ their sector. For incumbents facing threats from emerging players it’s important to keep adapting at pace. For the new generation of tech-enabled disrup...

by Mallika Reddy - 18 Aug 2016

Is technology a catch (’em) all?

Is technology a catch (’em) all?

I can hear the pitch rooms right now…“Pokémon Go but for dating.” “Pokémon Go but for groceries.” “Pokémon Go but for emergency boiler repair.” Technology is nothing if not faddy, and those of us that were wondering where Augmented Reality’s (AR) killer app was going to come from have now been answe...

by Andrew Dobson - 03 Aug 2016

Employee experience and the millennial

Employee experience and the millennial

Summer of 2016: Graduation season has arrived and a new generation of employees is entering the job market.  According to LinkedIn, the most coveted companies to work for are those offering a simple organizational structure, flexible schedules, and perks that go beyond typical benefits. Our Marketin...

by Wolff Olins - 25 Jul 2016

How experience is accelerating the world

How experience is accelerating the world

Change is the only constant. Organisations are increasingly understanding and appreciating the value of being experience led. What does this mean for businesses? That the potential of UX thinking will continue to add more value to customers and the world, and that companies will become more equipped...

by Kartik Poria - 19 Jul 2016

Woman in the workplace

Woman in the workplace

Last week, Omniwomen UK held its second agency-led event in 2016 hosted by Proximity London; it was a robust session filled with lively panel discussions, mentoring and its first ever “speed-networking” segment. (Omniwomen UK, an initiative started by Omnicom, is aimed to champion female leaders thr...

by Krisana Jaritsat - 15 Jul 2016

The end of the tourist

The end of the tourist

The tourist is over. The cliché of the boorish, unassimilated vacationer, clutching guidebook and camera, is quickly being replaced by the traveler – confident, adventurous, and savvy. The tourist uses photos to convey mere location: “Here I am at the Eiffel Tower.” The traveler conveys lifestyle: “...

by Wolff Olins - 07 Jul 2016

Change through learning

Change through learning

It all started on the train to St Ives. There’s a particularly beautiful part of the five-hour journey near Dawlish in Devon, where the track winds along the coast, just metres from the sea. I was travelling on this section in the spring of 2015 – on my way to see the people at Tate St Ives – when m...

by Robert Jones - 05 Jul 2016

The race to own the home - part 2

The race to own the home - part 2

In yesterday’s post, Jenna Law, our UX DIrector discussed the race to own the home and revealed which companies are currently leading the way and what that means for ‘true home brands.’ To cap off her post, she looks through the lens of the customer and what this means for the future of brands. We l...

by Jenna Law - 28 Jun 2016

The race to own the home - part 1

The race to own the home - part 1

In this two-part post, Jenna Law, our UX Director, explores IoT and specifically its impact on the race by brands to own the home.  To kick it off, Jenna discusses how such a lofty ambition begins with smart integration and looks at the brands approaching it the right way. Nearly every client that ...

by Jenna Law - 27 Jun 2016

On Brexit

On Brexit

For many, if not all of us at Wolff Olins, this is a sad day. It reeks of a turning away from nations and cultures that we cherish and love, and an insular view that jars with this hyper-connected world. Yet, having grown up under a dictatorship, I find the whole democratic process wonderfully empow...

by Ije Nwokorie - 24 Jun 2016

Creative confidence and the eternal student

Creative confidence and the eternal student

In school, I was informed by a professor that creativity and originality was dead. Or rather, they no longer existed. Ideas we considered new are just recreations of something we’ve already experienced. This is how you kill imagination. What was the point of trying to produce something new if it had...

by Wolff Olins - 22 Jun 2016

Technology and reconnecting with the human

Technology and reconnecting with the human

Along with our recent addition Sieun Cha, our new Creative Director in London (check out her thoughts on how to make sense of 8 billion touchpoints here), we are proud to welcome Andy Dobson, our new Technical Director, who will spearhead Wolff Olins’ technical division; a team spread throughout the...

by Andrew Dobson - 20 Jun 2016

Chinese company 2.0

Chinese company 2.0

We’re always excited to see radical change in big, entrenched industries. So when Foxconn, the world’s largest contract electronics manufacturer, recently announced that it would replace 60,000 factory workers in China with robots called “Foxbots,” the office began to buzz. The decision fuelled deba...

by Mark Bosse - 16 Jun 2016

How to make sense of 8 billion touchpoints

How to make sense of 8 billion touchpoints

Recently, we welcomed Sieun Cha as Creative Director at Wolff Olins London. Prior to us, Sieun served as Creative Director at Method where she led multi-disciplinary teams delivering integrated brand, product and service experiences for clients including Lush, Sky, Skype, Deutsche Telekom, Google an...

by Sieun Cha - 15 Jun 2016