Notes from the F5 festival

The F5 festival in New York presents people working at the intersection of design and technology. The diverse lineup of speakers are not the typical group you’d expect to see at a conference celebrating motion graphics. However, they do represent the potential of the industry and the ideal norm in t...

by Wolff Olins - 15 May 2015

5 moves to drive change in tech culture

You need to make big changes at your company. You see it plain as day.  But no one else seems to. The work your colleagues do is complex and specialized.  They view enterprise-wide initiatives as “soft” and irrelevant. This is a frustration we hear all the time from leaders. It’s something we see m...

by John Hearn - 12 May 2015

Those who need it most

This week, in our Dubai office, we were presented with a Silver award from the Dubai Lynx - The Middle East’s equivalent of the Cannes Lions. The award was for our work on the packaging for Salma, a global halal food relief programme designed to alleviate hunger. Oftentimes, we linger in a supermark...

by Maryam Mir - 06 May 2015

Time to grow up

So another week on the election trail and more policy promises from the mainstream political parties. Can you remember what they were? No, me neither. What I do remember is quite a lot of finger-pointing and name-calling.  In fact this election campaign has been characterised by a level of personal ...

by Owen Hughes - 28 Apr 2015

Wolff Olins Travel Grant 2015

For the last two years, I have been involved with a charity called the Akili Trust. This is a very small organisation which has built two community libraries in Kilifi County, Kenya, and which provides bursaries for secondary school students who would otherwise be unable to remain in education. Thou...

by Dan Gavshon Brady - 27 Apr 2015

Q&A: The Heart Index

Recently Wolff Olins has been asked to participate in a great project called The Heart Index, a not-for-profit design compendium, raising money and awareness for Heart Research UK. The book showcases a collection of hearts, illustrated by some of the most influential practitioners from around the wo...

by Pedro Messias - 24 Apr 2015

Reading the tea leaves

“Big investors say social media influence investment picks” - so runs the headline following a new report from Greenwich Associates (1,457 followers on Twitter, broadcast only, no engagement. Ahem). The summary conclusions of the report outline how social media presence is increasingly a factor in h...

by Camilla Grey - 20 Apr 2015

When cultures collide (in a good way)

When two great cultures come together we all hope they amplify each other. As a toast is raised to the newly wedded Nokia and Alcatel-Lucent, it raises the question of ‘which culture wins?’ and I hope it’s none. We’ve worked in several mergers recently - Orange and T-Mobile in the UK, Zon and Optimu...

by Morgan Holt - 15 Apr 2015

Repairing party brands

Of the ten most hated brands in Britain, four are political parties, according to recent research. So there’s a bit of a problem here. And it matters when political parties are the organisations that enable people to take part in democracy. So what do we do?

by Robert Jones - 14 Apr 2015

Satin Island by Tom McCarthy

Can you explain your job to your Mum? Anyone who works in branding (yeah, it’s a bit like advertising but…) or consultancy has probably struggled to pass this test.Tom McCarthy’s new novel, Satin Island, tracks the life of U, a corporate anthropologist working for a firm called the Company, on a lar...

by Dan Gavshon Brady - 10 Apr 2015

Desperately seeking dragons

Two big news stories this week. The return of Game of Thrones – the biggest drama series on the planet - and the announced acquisition of BG Group by Shell, now arguably the biggest energy and petrochemicals company on the planet (though no offices in Kings’ Landing at the time of writing). One has ...

by Rose Bentley - 09 Apr 2015

Seven things we learned by doing a MOOC

It was on a plane high above the Atlantic, in January 2013, that I first came across MOOCs. An Economist article was reporting on a new phenomenon from America – massive open online courses – and how they could transform universities. A month later, back at work at Wolff Olins in London, I found mys...

by Robert Jones - 30 Mar 2015

A non-techie look at Facebook’s F8 developer conference

I’m a news junkie, daily Facebook user and overall Facebook fan. I dig it. It helps me stay connected to friends and family and allows me to share what’s on my mind – which is usually something about my puppy, politics or pop culture. But when it comes to tech, I’m more of an “early majority” than “...

by Katy Mooney - 27 Mar 2015

Creativity vs. Illiteracy

We recently kicked off Creativity Vs. X, a series of breakfast brainstorms in New York. The concept is pretty simple: inviting a diverse group of experienced people into our office to shake up their thinking on how to tackle a big social issue they’re all passionate about. With coffee and granola on...

by Amy Lee - 25 Mar 2015

Five questions with Fabiola Gianotti

Fabiola Gianotti is a particle physicist at CERN, the European laboratory for particle physics in Switzerland generally accepted as one of the greatest research centres in the world. In 2012, she announced that the ATLAS experiment at the Large Hadron Collider (LHC) had discovered the Higgs boson, t...

by Sairah Ashman - 19 Mar 2015

Omniwomen

About 6 months ago an email dropped into my inbox asking if I’d like to get involved in launching the UK chapter of Omniwomen… On Thursday 5th March, 170 fast rising women rocked up for a day of learning, laughter and discourse around what it takes to lead authentically, inclusively and effectively....

by Sairah Ashman - 19 Mar 2015

The Nether

Last month, a bunch of strategists from Wolff Olins London went to the Duke of York theatre to see Jennifer Haley’s play, The Nether. The play was a troubling and provocative peering into a future that, like all good science fiction, is all too easy for us to recognise in our present. The Nether is ...

by Dan Gavshon Brady - 18 Mar 2015

Congratulations to our client Orange!

Today I’ll be with them as they launch their new strategic plan and brand experience to the world at an event at the Grand Palais in Paris, twenty years on from when we created the brand in the first place. I know they’re as proud as we are of the success of our recent creative partnership in reinve...

by Morgan Holt - 17 Mar 2015

Creativity + Kanye

Listening to the recent Zane Lowe Kanye West interview, it struck me how Mr West’s thinking on creativity can be applied to the changing landscape of our own industry. Riffing off a few soundbites from the man himself, here’s some things creatives, and creative businesses, could learn from Yeezus… ‘...

by Daniel Greene - 12 Mar 2015