How to create a connected experience

How to create a connected experience

Recently our friends and collaborators at Virgin Active launched The Pack, a new digitally connected group cycling experience. It’s a product that reimagines every aspect of group cycling: from the studio layout, to the screen design, to the in-class activities themselves. But in order to design the...

by Daniel Greene - 11 May 2016

The branding of doing good

The branding of doing good

Our friends at the Big Lottery Fund have put to the world a big question: What’s the future of doing good? As brand people, here’s our perspective. Doing good happens in a marketplace, where donors, social organisations and recipients interact in complicated ways. And in any marketplace, branding pl...

by Robert Jones - 02 May 2016

Empower me like you mean it

Empower me like you mean it

Like beers that claim to be authentic or people who describe themselves as funny instead of just being funny, beware any brand or product offering empowerment. Earlier this month, Jia Tolentino wrote in The New Times Magazine that ‘empowerment became something for women to buy’. It’s an excellent ar...

by Dan Gavshon Brady - 27 Apr 2016

If I’d known then what I know now

If I’d known then what I know now

Recently, our London office played host to 60 students from across the UK for Show & Tell, our annual Wolff Olins’ student event. Through a series of talks and the chance to quiz our Creative Directors, students gained an in depth insight in to life at Wolff Olins, as well as the opportunity to shar...

by Wolff Olins - 20 Apr 2016

Decoding Gen Z: Shape Shifters

Decoding Gen Z: Shape Shifters

This week, our Strategy Director Amy Lee deep dives into the world of “Gen Z”. Loosely defined as anyone born after Millennials (helpful), Gen Z are roughly 13-17 years old right now. Regardless that the majority of them are still relying on pocket money, brands and marketers are already franticall...

by Amy Lee - 14 Apr 2016

Decoding Gen Z: Fake Real

Decoding Gen Z: Fake Real

This week, our Strategy Director Amy Lee deep dives into the world of “Gen Z”. Loosely defined as anyone born after Millennials (helpful), Gen Z are roughly 13-17 years old right now. Regardless that the majority of them are still relying on pocket money, brands and marketers are already frantically...

by Amy Lee - 13 Apr 2016

Decoding Gen Z: Cloudeaters

Decoding Gen Z: Cloudeaters

This week, our Strategy Director Amy Lee deep dives into the world of “Gen Z”. Loosely defined as anyone born after Millennials (helpful), Gen Z are roughly 13-17 years old right now. Regardless that the majority of them are still relying on pocket money, brands and marketers are already frantically...

by Amy Lee - 12 Apr 2016

Why Implementation Matters

Why Implementation Matters

It was late last year First Great Western revealed they were changing their name to GWR. It was a bold move, given the heritage wrapped up in the name – the original GWR was referred to by some as ‘God’s Wonderful Railway’, without any hint of the modern train passenger’s irony. Additionally, the re...

by Corin Mills - 07 Apr 2016

Doctor’s Orders: Look East

Doctor’s Orders: Look East

Everyone’s eyes are on the healthcare industry. Many are placing bets on future technology that will revolutionize this space. Ranging from biometric factors such as therapeutics, data, and diagnostics; to individual circumstances such as mental wellbeing, daily diet, and activity; to socio-economic...

by Mallika Reddy - 16 Mar 2016

Why mapping is the key to good customer experience

Why mapping is the key to good customer experience

The nonsense of not managing customer experience. We all know that managing the customer experience is crucial for the success of brand and your business.  But in the world of siloed expertise, companies struggle to even start to solve these issues collectively.  

by Charlie Stott - 25 Feb 2016

Better health with bigger heart

Better health with bigger heart

Healthcare is an ecosystem of enterprises that all want to get closer to the patient. Own the relationship? Even better. But relationships thrive on empathy and warmth – so how do you make it easier to connect with patients and connect them to what is useful, in a way that is human as well as functi...

by Melanie McShane - 17 Feb 2016

That Coke repositioning made me do a cry

That Coke repositioning made me do a cry

The greatest brand of the 20th century is catching up, and that’s a shame. Businesses have always understood that by appealing to a person’s emotions rather than their rationality, they can create huge desire for their products. This was the founding principle of mass marketing in the early 20th cen...

by Dan Gavshon Brady - 02 Feb 2016

Open for business

Open for business

Today, dynamic and vibrant brand identities are no longer just the preserve of broadcast channels or tech start ups. Established businesses in critical industries like health, finance and energy do not have to be constrained playing by a traditional, monolithic corporate rulebook when it comes to t...

by Chris Moody - 27 Jan 2016

3 Minutes On: Motorola

3 Minutes On: Motorola

In our series, “3 Minutes On,” we give the mic to one of our own for three minutes to respond to what the Internet is talking about on any given day. Running the gamut of topics, expect some pointed and passionate opinions you may or may not agree with. And if you don’t, drop us a line. With CES hav...

by Zami Majuqwana - 11 Jan 2016

#Bowie

#Bowie

“He always did what he wanted to do. And he wanted to do it his way and he wanted to do it the best way. His death was no different from his life - a work of Art. He made Blackstar for us, his parting gift. I knew for a year this was the way it would be. I wasn’t, however, prepared for it. He was an...

by Wolff Olins - 11 Jan 2016

3 Minutes On: BBCThree

3 Minutes On: BBCThree

In our new series, “3 Minutes On,” we give the mic to one of our own for three minutes to respond to what the Internet is talking about on any given day. Running the gamut of topics, expect some pointed and passionate opinions you may or may not agree with. And if you don’t, drop us a line. “It’s a ...

by Chris Moody - 05 Jan 2016

How brands can keep it personal

How brands can keep it personal

Recently, I attended the first ever Fast Company Innovation Festival in New York.  The week-long event was created to inspire creativity and innovation through workshops, panels and on-site visits. The candidness and depth of information shared by each speaker inspired me to share my takeaways from ...

by Rebecca Dersh - 22 Dec 2015

Board Buy-In. Maths or Magic?

Board Buy-In. Maths or Magic?

There is more than one zeitgeist that Dragon’s Den taps into. In a world where everything is up for grabs as entertainment, it’s all about the pitch and we watch fascinated as contestants hit or miss. In a world where you are only as good as your last business decision, data is our security blanket....

by Rose Bentley - 18 Dec 2015

Art with heart

Art with heart

It’s over 30 years since the Turner Prize was set up and it’s still creating a stir. Known for awarding some of the most exciting, intriguing and controversial artists its monetary prize and prime real estate at the Tate, the Prize has also consistently drawn the attention of the media who simultane...

by Sairah Ashman - 15 Dec 2015

The World’s Not Waiting for Another Telecom

The World’s Not Waiting for Another Telecom

If all the telecoms disappeared tomorrow, would we rebuild them? Or would we build something different, and what would that look like? For businesses that provide us with something so essential, like the ability to check our phones (100 times a day), stream loads of movies from home, or on rare but ...

by Marilyn Markman - 03 Dec 2015