Tech Report: Context is Everything

Tech Report: Context is Everything

A group of scientists have recently declared that we have entered a new geological age, the Anthropocene. I have often thought of Digital as an epoch rather than a channel or medium and this is a useful analogy when we are considering the real-world impacts of our Digital strategy. The eras of Digit...

by Wolff Olins - 28 Nov 2016

Your brand...but more

Your brand...but more

Last month, our Head of New Thinking, Robert Jones, wrote an article in the Guardian titled “Brand is becoming meaningless”. As always, the sub-editor had some fun with this title, and it wasn’t quite what Robert meant. But the thinking behind it raises some interesting issues. We don’t look in awe ...

by Rose Bentley - 17 Aug 2015

Healthy strategy

Healthy strategy

Every two weeks Wolff Olins’ strategists invite original thinkers, makers, and doers to share their observations, predictions, and advice about the changing world around us. Last week we welcomed Lenny Naar, a designer-come-strategist with a passion for healthcare and plenty of inspiring ideas abou...

by Zami Majuqwana - 05 Aug 2015

Sweat the big stuff

Sweat the big stuff

What kind of toothpaste do you use? Which side of the fridge did you return the jam to this morning? How many emails did you flick through and ignore? Do you know for certain? Can you really remember? Do you really care? Routines make life easier. They’re reassuring, consistent and comforting. They ...

by Camilla Grey - 17 Jun 2014

Everybody has a plan until they get punched in the face

Everybody has a plan until they get punched in the face

Strategy has come to pervade every aspect of our lives but its roots are in fact in the language of war. Sir L. Freedman, a professor of war studies at King’s College London, recently wrote a big book about this big topic: the history of strategy. As it is always good to understand the roots of you...

by Stefan Emrich - 25 Feb 2014

MakeShop

MakeShop

MakeShop 2013 from Wolff Olins on Vimeo. Last week we held our first-ever MakeShop at the Museum of Arts and Design in New York City. The event was our excuse to get some of our favorite partners, clients, friends and family together to dive deeper in the behaviors we explored in our latest Game Ch...

by Wolff Olins - 20 Nov 2013

Play it right

Play it right

With the winter Olympics in Sochi fast approaching, the issues surrounding these games are generating increasing attention. Russia’s oppression of human rights, specifically gay rights, has spurred outcry from a number of groups for a boycott by the United States team.  Team GB has received simila...

by Harry Rosenbaum - 26 Sep 2013

by Wolff Olins - 13 Sep 2013

Quality is the new black

Quality is the new black

By Amy Lee  Netflix is on a roll, right? House of Cards was catnip for West Wing withdrawal sufferers, Arrested Development whipped comedy nerds into a frenzy and now Orange is the New Black is taking TV (as we now know it) by storm. Even Ryan Seacrest was moved to humor on Twitter: “Orange is the ...

by Amy Lee - 22 Aug 2013

Refinery29 launched new brand identity

Refinery29 launched new brand identity

Refinery29 was founded in 2005 with the idea of providing a highly curated, edited take on all things cool in New York City. Fast-forward 8 years later… Refinery29 has grown from local to global, from 4 to 120 (and counting), from start-up to one of the most visited lifestyle sites online – and one...

by Wolff Olins - 29 Jul 2013

Bonobos knows their customer

Bonobos knows their customer

By Sam Liebeskind “He thinks he’s tough (his favorite movie is The Godfather)…but really, he’s not (Shawshank Redemption is a close second)…and he definitely has a sense of humor (Caddyshack rounds out the list of favorites).”

by Sam Liebeskind - 29 May 2013

Is trolling the new branding?

by Wolff Olins - 21 May 2013

Yahoo can turn the spotlight into a stage for brand

Yahoo can turn the spotlight into a stage for brand

Yahoo is the slowest-growing U.S. Internet company in its class—a trend the company is furtively trying to reverse. With Marissa Mayer at the helm, and former Goldman-banker-turned-‘Chief Development Officer' Jacqueline Reses at her side, Yahoo has been busy restructuring and acquiring. With its l...

by Wolff Olins - 14 May 2013

Acela means business...

Acela means business...

…Or so the new “Take Off” advertising campaign for Acela Express would have us believe. And maybe they’re right. According to the New York Times, 75% of travel between NYC and Washington DC occurs on Amtrak trains. And Acela ridership specifically accounts for nearly 3.4 million passengers on Northe...

by Wolff Olins - 02 May 2013

The worst thing since crustless bread

The worst thing since crustless bread

I went shopping the other day. To Sainsbury’s, but that’s not important. As I ambled along the aisles I saw two things that made me question if what I do for a living is evil and a third that restored my faith in the power of brand and design. Let me tell you about them…

by Chris Moody - 29 Apr 2013

What makes you special?

What makes you special?

By Melissa Andrada You’re an entrepreneur. You’ve identified a gap in the market and come up with a product with huge potential for growth. The problem? You’re not the only one. 

by Melissa Andrada - 11 Apr 2013

As the skies crowd above India, what’s the secret of a successful future for Indigo?

As the skies crowd above India, what’s the secret of a successful future for Indigo?

In a timely manner

by Zia Patel - 08 Apr 2013

Brand: What’s missing from your startup strategy

Brand: What’s missing from your startup strategy

By Sam Wilson Another acquisition, another day: early this week, Yahoo snatched up Summly, a mobile product startup. Since falling under the leadership of Marissa Mayer, the struggling Internet giant has been making aggressive moves to bring in killer talent and innovation by acquiring the rising s...

by Sam Wilson - 27 Mar 2013

Brand your body

Brand your body

By Amy Lee  Atkins, Hollywood, South Beach, Master Cleanse, Zone, Dukan. Over the last decade there’s been a proliferation of diets with capital letters. Celebrity diet setters who claim to have the key to skinny nirvana. Pseudo medical insights that rationalize bizarre eating habits. And merchandi...

by Amy Lee - 26 Mar 2013