How to create a meaningful omnichannel experience

How to create a meaningful omnichannel experience

Being ‘omnichannel’ – providing a seamless experience for customers regardless of channel or device – is high up on the agenda for most organisations. Although many invest heavily in their omnichannel presence, for some, it comes at a cost to their customer experience as a whole. These days, having ...

by Jessica Bigio - 02 Oct 2015

Long live the brick and mortar

Long live the brick and mortar

Pirch, recently on the Forbes list of most promising American companies, is a chain of stores that sells high-end kitchen, bath and outdoor products. The CEO and founder Jeffry Sears uses the philosophy of, ‘Stop thinking digital and start thinking human.’ Amen, brother. Pirch hits all the right not...

by Danielle Horanieh - 02 Jul 2015

Clicks to bricks

Clicks to bricks

  By Camilla Grey

by Camilla Grey - 20 Sep 2013

Refinery29 launched new brand identity

Refinery29 launched new brand identity

Refinery29 was founded in 2005 with the idea of providing a highly curated, edited take on all things cool in New York City. Fast-forward 8 years later… Refinery29 has grown from local to global, from 4 to 120 (and counting), from start-up to one of the most visited lifestyle sites online – and one...

by Wolff Olins - 29 Jul 2013

Bonobos knows their customer

Bonobos knows their customer

By Sam Liebeskind “He thinks he’s tough (his favorite movie is The Godfather)…but really, he’s not (Shawshank Redemption is a close second)…and he definitely has a sense of humor (Caddyshack rounds out the list of favorites).”

by Sam Liebeskind - 29 May 2013

The worst thing since crustless bread

The worst thing since crustless bread

I went shopping the other day. To Sainsbury’s, but that’s not important. As I ambled along the aisles I saw two things that made me question if what I do for a living is evil and a third that restored my faith in the power of brand and design. Let me tell you about them…

by Chris Moody - 29 Apr 2013

Nobody listens to music anymore.

Nobody listens to music anymore.

Ask anyone who even slightly cares about a band or a specific genre of music and they will tell you that they do much more than listen…

by Richard Chinn - 24 Jan 2013

My bad; My opportunity

My bad; My opportunity

By Rachel Blatt We all make mistakes. But often, those mistakes provide an opportunity to show people just how good you are at dusting yourself off and trying again. Today, as brands’ relationships with consumers become increasingly based in the digital, the possibility of a quick error affecting yo...

by Wolff Olins - 21 Nov 2012

3 Ways to Make Shopping an Experience Beyond a Season

3 Ways to Make Shopping an Experience Beyond a Season

With Thanksgiving just around the corner, retailers (and shoppers) everywhere are gearing up for the post-turkey rush – pushing opening hours further and further into the wee hours of the night to lure customers through their doors first. But with online sales expected to grow 15% to $68.4 billion...

by Wolff Olins - 15 Nov 2012

Fashion's Night Online

Fashion's Night Online

Lessons in Luxury, Brand Experience and Purpose By Marissa Vosper

by Wolff Olins - 06 Sep 2012

Who Should Buy Cole Haan?

Who Should Buy Cole Haan?

By Sam Liebskind and Kris Pelletier As announced last month, Nike and Cole Haan are parting ways after 24 years.  

by Wolff Olins - 09 Jul 2012

Change the way we shop, forever?

Change the way we shop, forever?

“Change the way we shop forever.” It’s a big idea, but can it really be done? Marks and Spencer seems to think so.

by Owen Hughes - 02 May 2012

Occupy the Pop-Up

Occupy the Pop-Up

By Mary Ellen Muckerman Popuphood, launched last year in Oakland by Sarah Filley and Alfonso Dominguez, is an urban planning project with an unusual strategy for revitalizing depressed urban centers: the pop-up store. The WSJ explains:

by Wolff Olins - 01 May 2012

Brick and mortar as marketing tool. Online as sales platform.

Brick and mortar as marketing tool. Online as sales platform.

By Marissa Vosper A “Match Made in Merchant Heaven” was the headline this morning on Forbes, describing the recent partnership/funding announcement between upstart menswear e-retailer, Bonobos and department store darling, Nordstrom.  Or as Evelyn Rusli of the New York Times termed it “a symbiotic d...

by Wolff Olins - 13 Apr 2012

Tug of Store is a new project by OKFocus, the digital agency responsible for dump.fm, Is the L Train Fucked?, and other good web sites.

by Wolff Olins - 11 Apr 2012

U.S. vending machines feature a new UX

U.S. vending machines feature a new UX

The vending machine industry seems to be taking a cue from Web commerce— finding opportunity in mitigating fuel costs, offering an array of new, weird products, and taking credit cards. A piece in the Wall Street Journal this morning profiles a group of entrepreneurs who are building a new vending ...

by Wolff Olins - 22 Mar 2012

Detergent$ and other new currencies

Detergent$ and other new currencies

Thank you PSFK and The Daily Beast for pointing us to two new currencies we hadn’t heard of.  One is called the “Nanto” and the other you might recognize from your laundry room.  No Money? Make Your Own

by Wolff Olins - 13 Mar 2012

by Wolff Olins - 12 Mar 2012

When diffusion means dilution for retailers

When diffusion means dilution for retailers

Lately I’ve been thinking a lot about designer collaborations. Not just strategizing how I can be front of the queue when Marni for H&M drops on Thursday, nor consoling myself for not being able to get a pair of J.W. Anderson for Aldo Rise shoes in my size.

by Danielle Zezulinski - 06 Mar 2012