Putting the group in group cycle: A Q&A with Andy Caddy and Dael Williamson

Putting the group in group cycle: A Q&A with Andy Caddy and Dael Williamson

Last week Virgin Active launched The Pack; a new group cycle product created and built in collaboration with Wolff Olins. Caroline Goodwin, Delivery Director at Wolff Olins and member of The Pack team, had a chat with Andy Caddy, Group CIO and Dael Williamson, Enterprise Architect about their experi...

by Caroline Goodwin - 19 May 2016

How to create a connected experience

How to create a connected experience

Recently our friends and collaborators at Virgin Active launched The Pack, a new digitally connected group cycling experience. It’s a product that reimagines every aspect of group cycling: from the studio layout, to the screen design, to the in-class activities themselves. But in order to design the...

by Daniel Greene - 11 May 2016

Joy in autonomy

Joy in autonomy

The self-driving car. Everyone’s raving about it, especially at this year’s CES: Mercedes presented a futuristic one, BMW has one that drifts, Google test a cute one and Audi even came to the CES in auto pilot mode. The old and new car manufacturers are impressively creative and innovative developin...

by Rosie Isbell - 18 Feb 2015

Keep new close

Keep new close

Technology disrupts. Obviously. It changes the internal tools and external ways that you deliver your business. But it also changes the way you organise the people who deliver it. Yesterday’s org structure probably won’t work when you deliver a different product to a different customer across a dif...

by Morgan Holt - 04 Mar 2014

Rethinking the digital experience in Education

Rethinking the digital experience in Education

By Melissa Andrada

by Melissa Andrada - 06 Jun 2013

A Work of Art That Works In Life

A Work of Art That Works In Life

Here’s a film we just made about Little Sun - a work of art that works in life by bringing light to millions of people living without electricity. Little Sun taps into the most abundant raw material in fast growth economies: the power of creative optimism. It is a raw material we think all brands ne...

by Wolff Olins - 11 Apr 2013

Doing well

Doing well

By Robert Jones Turn on the radio in the morning, and one company or another is getting it in the neck. Amazon for allegedly not paying taxes. Barclays for bonuses. Last week, it was British Gas for pushing up prices. If businesses increasingly need to create social value as well as commercial value...

by Robert Jones - 11 Mar 2013

I wish I did that...

I wish I did that...

By Mads Jakob Poulsen As a creative, and a senior designer here at Wolff Olins, I am a big fan of ideas. Good ones, new ones, sweet and fun ones. Here are six of the latest ideas that have struck me, visually, emotionally, or conceptually. 

by Wolff Olins - 04 Mar 2013

Resting not dead

Resting not dead

By Sairah Ashman Is growth dead?  We’ll be hearing lots from the business community this week as the great and the good mingle at Davos.  The theme this year is ‘Resilient Dynamism’ (a Davosian phrase book might be rather handy if you’re attending).  There’ll be a lot on the economy – fiscal cliffs...

by Sairah Ashman - 24 Jan 2013

In Jeddah: Imagination and Ingenuity

In Jeddah: Imagination and Ingenuity

A few of us are delighted to be in Jeddah, Saudi Arabia this weekend for the launch of Dr. Hayat Sindi’s i2 Institute for Imagination and Ingenuity.  Hayat is well-known here as the first woman from the Gulf to earn a PhD in biotechnology. She left home, alone, and went the UK, got into Cambridge, ...

by Wolff Olins - 16 Nov 2012

Sharing the pie

Sharing the pie

In our London office, one of the many ways we stay inspired is by finding learnings in the everyday. This week we held an ideas sharing session for the Pizza Pilgrims, a new Italian street food business. The founders, brothers Thom and James Elliot, sell pizzas from their van, which they brought b...

by Wolff Olins - 11 Oct 2012

Nike+ fat ankles

Nike+ fat ankles

By Karl Sadler Nike’s Fuelband can’t measure your fuel points racked up from cycling, simply because it’s worn on your wrist and your arms move very little when riding. I heard that people have been tucking them in their socks to get more accurate measurements, but I wanted to give it a go and not w...

by Wolff Olins - 01 Oct 2012

Surprise Me

Surprise Me

            Surprise. 

by Melissa Andrada - 29 Aug 2012

Little Sun Puts Power of the Sun into Tate Visitors’ Hands

Little Sun Puts Power of the Sun into Tate Visitors’ Hands

This past Saturday, London’s Tate Modern museum turned off its power so that visitors could explore their galleries using only the light of the Little Sun. Check out this Wall Street Journal story for more details. 

by Wolff Olins - 31 Jul 2012

by Wolff Olins - 12 Jul 2012

How Do You Make The World a Better Place By 2020?

How Do You Make The World a Better Place By 2020?

Israeli-born Shai Agassi considered the above question as he looked at the invitation to the Young Global Leaders conference through Davos. He was on the fast track to legacy-defining success. In 2003, he was named one of the top 20 ‘Global Influentials’ by CNN-Time Magazine. Two years later, at t...

by Wolff Olins - 02 Jul 2012

(This is the fifth Future Patrol, a monthly series of macrotrend posts by WONY Strategist Emily Segal. You’ll see Wolff Olins’ established macrotrends called out with a hashtag.)

by Wolff Olins - 28 Jun 2012

Share: Drinks, Friends and Collaborative Creation

Share: Drinks, Friends and Collaborative Creation

Judd Morgenstern and Brendan O’brien of Wayla at last night’s Share in New York.  By Beya Likhari

by Wolff Olins - 22 Jun 2012

Leaving it to chance

Leaving it to chance

I caught snippets of musician Joe Walsh of The Eagles on a morning talk show in London last week, in and around my morning routine. He was talking about how the act of making music has changed in the last 30+ years.

by Danielle Zezulinski - 20 Jun 2012