Tech Report: Context is Everything

Tech Report: Context is Everything

A group of scientists have recently declared that we have entered a new geological age, the Anthropocene. I have often thought of Digital as an epoch rather than a channel or medium and this is a useful analogy when we are considering the real-world impacts of our Digital strategy. The eras of Digit...

by Wolff Olins - 28 Nov 2016

Technology and reconnecting with the human

Technology and reconnecting with the human

Along with our recent addition Sieun Cha, our new Creative Director in London (check out her thoughts on how to make sense of 8 billion touchpoints here), we are proud to welcome Andy Dobson, our new Technical Director, who will spearhead Wolff Olins’ technical division; a team spread throughout the...

by Andrew Dobson - 20 Jun 2016

How to make sense of 8 billion touchpoints

How to make sense of 8 billion touchpoints

Recently, we welcomed Sieun Cha as Creative Director at Wolff Olins London. Prior to us, Sieun served as Creative Director at Method where she led multi-disciplinary teams delivering integrated brand, product and service experiences for clients including Lush, Sky, Skype, Deutsche Telekom, Google an...

by Sieun Cha - 15 Jun 2016

Decoding Gen Z: Fake Real

Decoding Gen Z: Fake Real

This week, our Strategy Director Amy Lee deep dives into the world of “Gen Z”. Loosely defined as anyone born after Millennials (helpful), Gen Z are roughly 13-17 years old right now. Regardless that the majority of them are still relying on pocket money, brands and marketers are already frantically...

by Amy Lee - 13 Apr 2016

Decoding Gen Z: Cloudeaters

Decoding Gen Z: Cloudeaters

This week, our Strategy Director Amy Lee deep dives into the world of “Gen Z”. Loosely defined as anyone born after Millennials (helpful), Gen Z are roughly 13-17 years old right now. Regardless that the majority of them are still relying on pocket money, brands and marketers are already frantically...

by Amy Lee - 12 Apr 2016

Hello from the new guy!

Hello from the new guy!

By Daljit Singh  When I started out in the clunky, early days of the interactive world, CD-Rom was a leading format, Shockwave was the plug-in you needed to make things move online, and ‘broadband’ could have been a name of Sheffield colliery brass band. That was 1994 and I was only going to do the ...

by Wolff Olins - 28 Aug 2013

Who will be the ringmaster of the Internet of Things?

Who will be the ringmaster of the Internet of Things?

By Tom Wason  Almost 20 years after William Gibson brought us the term cyberspace, the screen is no longer the only way we experience the virtual world.

by Wolff Olins - 03 Jun 2013

GIF Galore.

GIF Galore.

At Wolff Olins we always love a good GIF animation.  Here are graffiti-esque GIFs from the artist INSA. By painting different street murals and photographing them, INSA puts a real-world touch to the digital art of GIF animations.

by Wolff Olins - 10 Dec 2012

Watching HBO

Watching HBO

Last night, my mother sent me an email worth sharing with the industry. It’s a pitch perfect example of how any brand would want a mom to react to a digital experience of it. And it speaks to something we really believe at Wolff Olins- brands that make it super easy for people to use and share thei...

by Wolff Olins - 30 Aug 2012

I Communicate, Therefore I Am

I Communicate, Therefore I Am

Talk to Me is a vastly comprehensive digital innovation exhibit at MoMa NYC featuring a range of works interpreting humans’ interactions with technology, from diagrams and apps to products and spaces. Paola Antonelli, curator of the exhibit describes goal to “explore how objects communicate with us…...

by Wolff Olins - 20 Oct 2011

Stop telephonin’ me

Stop telephonin’ me

What could be easier than picking up the phone and ordering a pizza? Ordering it online, apparently. Last year, Domino’s reportedly took in one third of its delivery orders digitally, and is showing buoyant market growth for the first time since being hit by the recession. 

by Wolff Olins - 26 Apr 2011

We ♥ technology

We ♥ technology

Before you say it, I know this is a bit of a ‘retweet’ - but I couldn’t help sharing, sorry guys! Digital. It’s everywhere. Digital, technology, technology, digital – it’s all we hear in our conference rooms, in the news and on our streets (let alone in café’s in Shoreditch).But when we talk about ...

by Wolff Olins - 21 Mar 2011

Digital loyalty

Digital loyalty

The internet’s ability to democratize our everyday interactions has transformed the way companies create loyalty by lowering the cost of transaction and increasing the frequency of interaction. But this increase in frequency means customers are enabled to try new options or purchase products based ...

by Wolff Olins - 01 Feb 2011

Digital Snow

Digital Snow

Just for fun, thought we’d share this very amazing “Liquid Demo” digital treat, created by programmer Grant Kot, you simply drag the fluid around with your mouse. Click here to check it out Also available in Iphone/Ipad app form for some visual entertainment during your holiday travels, enjoy!

by Wolff Olins - 22 Dec 2010

Digitizing #Luxury Brands

Digitizing #Luxury Brands

Gone are the days of avoiding the Internet. The prevalence of digital and social media has made it imperative for luxury fashion brands to have an active online presence. Facebook pages, livestreaming fashion shows and e-stores have made brands, like Gucci and Prada, more accessible to everyday sho...

by Wolff Olins - 19 Oct 2010

Calling Bull$&*% on 'Post-Digital'

Calling Bull$&*% on 'Post-Digital'

I’m getting old. When I first started making stuff with technology and the Internet, things like Internet Explorer didn’t exist. In the insane calendar of Moore’s Law, it was an age ago. A little later I worked in places that called themselves ‘web design’ or ‘Internet agencies’. We built web sites...

by Wolff Olins - 07 Oct 2010

by Wolff Olins - 16 Jun 2010