Solving for 'x'

Solving for 'x'

Daniel Siders joins Wolff Olins as (what we’re calling) Visiting Technologist. This is Daniel’s first guest post. I wouldn’t call myself a technologist.

by Wolff Olins - 13 Jan 2014

Cultural Jäger bombs and the public consciousness

Cultural Jäger bombs and the public consciousness

Mrs. Moody suggested we turn off the television this weekend. And so we went to Tate Britain – essentially a HD, 3D version of i-Player that predominantly broadcasts BBC4 content. 

by Chris Moody - 25 Nov 2013

MakeShop

MakeShop

MakeShop 2013 from Wolff Olins on Vimeo. Last week we held our first-ever MakeShop at the Museum of Arts and Design in New York City. The event was our excuse to get some of our favorite partners, clients, friends and family together to dive deeper in the behaviors we explored in our latest Game Ch...

by Wolff Olins - 20 Nov 2013

The end wasn't inevitable

The end wasn't inevitable

DISH Network officially announced yesterday that Blockbuster will be closing its remaining U.S. retail stores and distribution centers – and it’s no surprise. Once a staple of video watching at home, Blockbuster had become very utilitarian – building and sustaining a brand that was tied too closel...

by Sam Liebeskind - 07 Nov 2013

Aswan morning

Aswan morning

The Wolff Olins blog isn’t normally a place for album reviews, but this morning, we’re really proud to share Aswan with you. It’s the debut album from The Nile Project, named after the Egyptian city where they recorded it live at their first-ever performance in January 2013.  The concert was the cu...

by Wolff Olins - 05 Nov 2013

Nixon Peabody: Brand As Catalyst

Nixon Peabody: Brand As Catalyst

NP’s new logo Finance, health care and retail are just a handful of industries that have undergone transformational change. Now it’s the legal industry. With the business world changing, clients want more value from their law firms. 

by Wolff Olins - 21 Oct 2013

The New Mainstream: Film now available

The New Mainstream: Film now available

As we’re all finding out, consumers no longer simply consume. They’re active, skeptical, creative and entrepreneurial — and being an activist consumer is no longer a minority pursuit. Wolff Olins partnered with Flamingo this year to uncover consumer behaviours that are moving from the fringe to the...

by Wolff Olins - 10 Oct 2013

Who needs a brand agency?

Who needs a brand agency?

In the digital world, what’s the role of brand agencies? What value can they bring? Does anyone really need them? For Wolff Olins these are not abstract questions. In fact, almost 40 of us have just spent three days in New York exploring them in workshops about our industry and our company’s growth...

by Robert Jones - 08 Oct 2013

by Wolff Olins - 13 Sep 2013

Hello from the new guy!

Hello from the new guy!

By Daljit Singh  When I started out in the clunky, early days of the interactive world, CD-Rom was a leading format, Shockwave was the plug-in you needed to make things move online, and ‘broadband’ could have been a name of Sheffield colliery brass band. That was 1994 and I was only going to do the ...

by Wolff Olins - 28 Aug 2013

Experience the festival brand

Experience the festival brand

By Max Rosero

by Wolff Olins - 08 Aug 2013

Rethinking the digital experience in Education

Rethinking the digital experience in Education

By Melissa Andrada

by Melissa Andrada - 06 Jun 2013

Is trolling the new branding?

by Wolff Olins - 21 May 2013

Start your content engines

Start your content engines

A few colleagues and I just attended FastCo’s Innovation Uncensored in NYC. Much of the discussion was focused on the disruption of almost every category by changes in media - here are a few of my key takeaways on what this all means for brand:

by Sam Wilson - 26 Apr 2013

Commodifying brand

Commodifying brand

By Marian Chiao Brand as Product

by Wolff Olins - 14 Feb 2013

What brands can learn from the big leagues

What brands can learn from the big leagues

With the Super Bowl coming up this weekend, it’s the right time for people like us to write pieces about a) brands advertising during the Super Bowl and b) the analogy of business being a sport. (You know, the type of piece where CEOs are compared to coaches, employees are spun as the players on t...

by Sam Liebeskind - 01 Feb 2013

Consumers Dig (for) Info

Consumers Dig (for) Info

                   You can see the trend in supermarkets everywhere–moms in aisles probing deeper and deeper into product labels. Knowing where something comes from and what it’s about is increasingly important to consumers. And a new survey says people are now more than willing to do the detective...

by Wolff Olins - 31 Jan 2012

Same VS Relevant

Same VS Relevant

By Moussa Beidas In centuries past, branding a makers mark on ceramics and hand made goods was done to prevent copies or recreations of the real thing. Their purpose was to guarantee the future integrity of their brand and encapsulate the design and style from which they stemmed, (timelessness). To...

by Wolff Olins - 21 Dec 2011

BRAND NEW CONFERENCE NYC

BRAND NEW CONFERENCE NYC

On Friday November 5th, we attended the first Brand New Conference in NYC. The event was created as an extension of the identity blog Brand New, created by Armin Vit and Bryony Gomez-Palacio through Under Consideration. The speaker lineup consisted of many design heavy hitters including:Michael Bie...

by Wolff Olins - 09 Nov 2010