#BeBoldForChange

#BeBoldForChange

Today is International Women’s Day - a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. The theme this year, #BeBoldForChange, resonates with Wolff Olins and our desire to pit creativity aga...

by Wolff Olins - 08 Mar 2017

It’s all in the delivery

It’s all in the delivery

Daniel Keller, former Director of Brand Strategy and Experience at Orange and now a Global Principal at Wolff Olins, talks about how to make brands real in the world. From both sides of the fence. When Wolff Olins pitched to me for the brand evolution of Orange four years ago, they also talked about...

by Wolff Olins - 25 Jan 2017

Hacking the future workplace

Hacking the future workplace

In October our London team moved into our new office in Bayswater. Like all change, the move was anticipated with some trepidation, but quickly was unanimously voted a change for the better. But at Wolff Olins we don’t rest on our laurels. And to maintain the momentum and positive energy of the move...

by Wolff Olins - 04 Jan 2017

Tech Report: Context is Everything

Tech Report: Context is Everything

A group of scientists have recently declared that we have entered a new geological age, the Anthropocene. I have often thought of Digital as an epoch rather than a channel or medium and this is a useful analogy when we are considering the real-world impacts of our Digital strategy. The eras of Digit...

by Wolff Olins - 28 Nov 2016

Interview with Francesco Starace, CEO Enel

Interview with Francesco Starace, CEO Enel

At the start of 2016, Wolff Olins helped Enel Energy take the lead in shaping a new digital, and participatory era of energy. Together with Enel we developed Open Power - Enel’s strategic platform for growth, combining the strength of a truly global organisation with the opportunities of a new, open...

by Wolff Olins - 10 Nov 2016

Wolff Olins London has arrived

Wolff Olins London has arrived

The fish have been fed and the coffee machine’s frothing away inside our leafy new Bayswater home. For us, it marks the start of an exciting new era, in a flexible space that has open ways of working and regular collaboration at its core. Think workshop, rather than shop window.For you, we hope that...

by Wolff Olins - 09 Oct 2016

Employee experience and the millennial

Employee experience and the millennial

Summer of 2016: Graduation season has arrived and a new generation of employees is entering the job market.  According to LinkedIn, the most coveted companies to work for are those offering a simple organizational structure, flexible schedules, and perks that go beyond typical benefits. Our Marketin...

by Wolff Olins - 25 Jul 2016

The end of the tourist

The end of the tourist

The tourist is over. The cliché of the boorish, unassimilated vacationer, clutching guidebook and camera, is quickly being replaced by the traveler – confident, adventurous, and savvy. The tourist uses photos to convey mere location: “Here I am at the Eiffel Tower.” The traveler conveys lifestyle: “...

by Wolff Olins - 07 Jul 2016

Creative confidence and the eternal student

Creative confidence and the eternal student

In school, I was informed by a professor that creativity and originality was dead. Or rather, they no longer existed. Ideas we considered new are just recreations of something we’ve already experienced. This is how you kill imagination. What was the point of trying to produce something new if it had...

by Wolff Olins - 22 Jun 2016

If I’d known then what I know now

If I’d known then what I know now

Recently, our London office played host to 60 students from across the UK for Show & Tell, our annual Wolff Olins’ student event. Through a series of talks and the chance to quiz our Creative Directors, students gained an in depth insight in to life at Wolff Olins, as well as the opportunity to shar...

by Wolff Olins - 20 Apr 2016

#Bowie

#Bowie

“He always did what he wanted to do. And he wanted to do it his way and he wanted to do it the best way. His death was no different from his life - a work of Art. He made Blackstar for us, his parting gift. I knew for a year this was the way it would be. I wasn’t, however, prepared for it. He was an...

by Wolff Olins - 11 Jan 2016

How to get your new on

How to get your new on

NewCo kicks off today and our San Francisco office is proud to be a part of the impressive and inspiring lineup. In celebration, our design team in SF has been thinking about what it takes to stay on top of the new new in a city with the insatiable appetite for the next big thing.  In San Francisco...

by Wolff Olins - 06 Oct 2015

New work for Dr.Reddy’s

New work for Dr.Reddy’s

We’re proud to announce… Dr.Reddy’s Laboratories announced the launch of its new visual identity and brand on 1st July 2015. Since conception Dr. Reddy’s has strived to bring easy access to medicines that are affordable and innovative.

by Wolff Olins - 03 Jul 2015

Notes from the F5 festival

Notes from the F5 festival

The F5 festival in New York presents people working at the intersection of design and technology. The diverse lineup of speakers are not the typical group you’d expect to see at a conference celebrating motion graphics. However, they do represent the potential of the industry and the ideal norm in t...

by Wolff Olins - 15 May 2015

Taking change all the way to the edges

Taking change all the way to the edges

“Amar Kumar was one of our guest speakers at Wolff Olin’s recent leadership summit on Change. As a senior leader in an education business we were particularly fascinated by his ambition to instil more learning into the business itself. Here, Amar outlines how to change the business for a world where...

by Wolff Olins - 16 Feb 2015

Unthink with SAM

Unthink with SAM

As you read this, the ticker on your inbox is no doubt on the incline as it fills up with dancing elves, poor lip-syncing, and calendar invites to organised fun. Here at Wolff Olins we’re continuing our tradition of doing things a little bit differently. You could see us as the surprisingly delicio...

by Wolff Olins - 17 Dec 2014

Me, my health and I

Me, my health and I

How far will our fascination with our own health and well-being take us?  With the new trend of wearables, which track your every movement, to now being able to map every single nucleobase that makes you, uniquely you – it is not a stretch to think about what the future may hold.

by Wolff Olins - 16 Dec 2014

Top ten things to look out for in next year's top ten lists

Top ten things to look out for in next year's top ten lists

1. Beat the January blues: Top 10 new year’s resolutions for game-changing marketers 2. Top 10 lessons X can learn from totally unrelated to Y

by Wolff Olins - 12 Dec 2014

The circular economy

The circular economy

Earlier this week I was part of a panel at Sustainable Brands London ‘14, sharing 'the latest intelligence on customer attitudes and behaviour’. Here’s the skinny. Nick Liddell from Dragon Rouge spoke about the circular economy - the move from linear value chains with suppliers and consumers to cir...

by Wolff Olins - 10 Nov 2014