The power of a name

The power of a name

By Sam Liebeskind I just returned from a golf trip through Ireland where I had an interesting ‘brand strategy’ moment. (Apparently even on vacation I can’t help but think about this stuff!) Here’s the story and what I realized about the power of a name: We were eager to get started. First on our iti...

by Sam Liebeskind - 22 Sep 2014

The end wasn't inevitable

The end wasn't inevitable

DISH Network officially announced yesterday that Blockbuster will be closing its remaining U.S. retail stores and distribution centers – and it’s no surprise. Once a staple of video watching at home, Blockbuster had become very utilitarian – building and sustaining a brand that was tied too closel...

by Sam Liebeskind - 07 Nov 2013

Your brand is out of control

Your brand is out of control

For brand ‘owners’ still holding onto the thought that they’re in control of what’s associated with their organization, here’s a hit of proof otherwise.

by Sam Liebeskind - 09 Aug 2013

Bonobos knows their customer

Bonobos knows their customer

By Sam Liebeskind “He thinks he’s tough (his favorite movie is The Godfather)…but really, he’s not (Shawshank Redemption is a close second)…and he definitely has a sense of humor (Caddyshack rounds out the list of favorites).”

by Sam Liebeskind - 29 May 2013

#kittencamp

#kittencamp

By Sam Liebeskind Last night, a few of us had the pleasure of attending NYC’s first #kittencamp, a rap-battle-inspired showcase of ‘viral awesomeness’ that pitted four ad-industry strategists and their favorite YouTube videos against one another.

by Sam Liebeskind - 21 Mar 2013

3...2...1...blastoff

3...2...1...blastoff

By Sam Liebeskind Anticipation is a powerful emotion and competition is a powerful motivator.  I’m struck by how effectively two different brand/product launches happening this week are leveraging both feelings, using slow-release tactics that build a sense of excitement in quite a purposeful way. C...

by Sam Liebeskind - 21 Feb 2013

What brands can learn from the big leagues

What brands can learn from the big leagues

With the Super Bowl coming up this weekend, it’s the right time for people like us to write pieces about a) brands advertising during the Super Bowl and b) the analogy of business being a sport. (You know, the type of piece where CEOs are compared to coaches, employees are spun as the players on t...

by Sam Liebeskind - 01 Feb 2013

Sacred or profane? Technology in your museum

Sacred or profane? Technology in your museum

By Sam Liebeskind Visual art museums–Should they be a peaceful sanctuary to escape from the always-on, back-lit, digital world in which we all now work and play?  Places to appreciate the spiritual energy of something raw and “real”?

by Sam Liebeskind - 30 Apr 2012

Do You Own Your Name, in Chinese?

Do You Own Your Name, in Chinese?

The Jordan brand is absolutely massive.  Led by a 71% share of the US basketball shoe market (according to SportsOneSource), the label brings in over $1 billion each year.  In fact, the brand built around 14x all-star Michael Jordan is so huge that other NBA players like Dwayne Wade and Carmelo An...

by Sam Liebeskind - 27 Feb 2012

Advertisers:   How To Win The Super Bowl

Advertisers: How To Win The Super Bowl

            Between all the strategic pre-game leaks, Twitter’s Ad Scrimmage, and the NBC/YouTube partnership that created the Ad Blitz channel, the actual 30-second Super Bowl on-air spot is now the center of a more prolonged, immersive advertising experience. Often these experiences are so focuse...

by Sam Liebeskind - 03 Feb 2012

So, What Does RIM Stand For?

So, What Does RIM Stand For?

By Sam Liebeskind With yesterday’s formal introduction of new RIM CEO Thorsten Heins, the Canadian smartphone maker has officially declared the start of its uphill battle with the likes of Apple, Google, and Microsoft.  The most valuable weapon in this fight?  Brand.  Here’s why. 

by Sam Liebeskind - 24 Jan 2012

Stadium Showcase

Stadium Showcase

By Sam Liebeskind As I walked into Metlife Stadium this weekend to watch my New York Giants take on the Green Bay Packers in the NFL’s 13th week, I strolled past the Bud Light, Pepsi, and Verizon gates, dodged the Chase Freedom Zone and moved up an escalator past the Hertz Suites and Lexus Club bef...

by Sam Liebeskind - 09 Dec 2011