Commitment, not compliance

Commitment, not compliance

To make change happen in your organisation, you need to get people to believe in your vision and strategy. Top-down leadership doesn’t work - particularly in creative climates. You might get people to comply but you won’t get them to commit. This means your strategy could work in the short term but...

by Melissa Andrada - 23 Oct 2014

Three Learnings on Moving the World

Three Learnings on Moving the World

There are so many important causes in the world – and positive social impact is what drives most of us at Wolff Olins. It’s why I joined. Many of those causes don’t get the attention they deserve. Animal protection is one of them.  

by Melissa Andrada - 12 Jun 2014

Give it a go

Give it a go

Meet Jonas Schwarz Lausten. Jonas is a Nordic boutique hotel entrepreneur in Nigeria. He’s responsible for developing Abuja’s top two hotels on Trip Advisor.

by Melissa Andrada - 11 Mar 2014

Every problem is an opportunity

Every problem is an opportunity

Meet Iyinoluwa Aboyeji who goes by ‘E’. E is the CEO and cofounder of Fora, a startup based in Lagos whose purpose is to make university more accessible to millions of young people in Nigeria. He’s 22 years old, but has both the heart and hustle of folks far greater than his age.

by Melissa Andrada - 26 Feb 2014

Notes on Nigeria

Notes on Nigeria

Email scams. Oil production. Political corruption. Danger. When people think of Nigeria this is often what comes to mind.

by Melissa Andrada - 28 Jan 2014

Take a branding class with Wolff Olins

Take a branding class with Wolff Olins

Do you have a hard time defining the vision behind your visionary idea —to customers, investors, or even to your mum? Is your elevator pitch standing a bit too awkwardly in the elevator? Take a class with Wolff Olins’ lead strategist Melissa Andrada on how to use brand to nail your pitch.

by Melissa Andrada - 25 Nov 2013

Make enemies, not just friends

Make enemies, not just friends

By Melissa Andrada  “I want to engage in a meaningful conversation with people that dislike ‘branding, and what it stands for.” Ben Brookbanks, one of the participants on our online branding course, recently posted this comment. It struck a cord with me.

by Melissa Andrada - 21 Nov 2013

The secret power of brands

The secret power of brands

  By Robert Jones, Melissa Andrada and the MOOC team

by Melissa Andrada - 26 Sep 2013

Vulnerability = Creativity

Vulnerability = Creativity

By Melissa Andrada  The world struggles with vulnerability. We see it as a weakness – something to be avoided.

by Melissa Andrada - 03 Sep 2013

Rethinking the digital experience in Education

Rethinking the digital experience in Education

By Melissa Andrada

by Melissa Andrada - 06 Jun 2013

The Quiet Leader

The Quiet Leader

By Melissa Andrada Rosa Parks. Bill Gates. Warren Buffett.

by Melissa Andrada - 17 Apr 2013

What makes you special?

What makes you special?

By Melissa Andrada You’re an entrepreneur. You’ve identified a gap in the market and come up with a product with huge potential for growth. The problem? You’re not the only one. 

by Melissa Andrada - 11 Apr 2013

Go outside and play

Go outside and play

  Yesterday I took a field trip to the Barnard Park Adventure Playground…the best thinking often happens outside of the office.   "Anyone can look for fashion in a boutique or history in a museum. The creative explorer looks for history in a hardware store and fashion in an airport.“ - Robert Wieder

by Melissa Andrada - 07 Mar 2013

Retirement is overrated

Retirement is overrated

What do you want to be doing when you turn 65? Live in South Florida? Move to a retirement village? Stay at your job?

by Melissa Andrada - 06 Feb 2013

Life Across The Pond

Life Across The Pond

Wolff Olins London By Amy Lee and Melissa Andrada

by Melissa Andrada - 13 Dec 2012

What Startups Need. Part 3: Future

What Startups Need. Part 3: Future

We recently put together a quick Survey Monkey on what startups need, which we shared with founders and entrepreneurs in our network at Wolff Olins. We’ve been sharing our analysis of the results in a couple of posts on the Wolff Olins blog (see our previous posts What’s the single biggest challenge...

by Melissa Andrada - 14 Nov 2012

What Startups Need. Part 2: Advice

What Startups Need. Part 2: Advice

We recently put together a quick Survey Monkey on what startups need, which we shared with founders and entrepreneurs in our network at Wolff Olins. We’ll be sharing our analysis of the results in a couple of posts on the Wolff Olins blog (see our previous post What’s the single biggest challenge fa...

by Melissa Andrada - 01 Nov 2012

What Startups Need. Part 1: The Challenge

What Startups Need. Part 1: The Challenge

By Melissa Andrada We recently put together a quick Survey Monkey on what startups need, which we shared with founders and entrepreneurs in our network at Wolff Olins.  We’ll be sharing our analysis of the results in a couple of posts on the Wolff Olins blog.

by Melissa Andrada - 24 Oct 2012

Food is the new music

Food is the new music

I was planning a trip home to NYC and the first question I asked my sister is: “Where should we eat?”

by Melissa Andrada - 19 Oct 2012