On Brexit

On Brexit

For many, if not all of us at Wolff Olins, this is a sad day. It reeks of a turning away from nations and cultures that we cherish and love, and an insular view that jars with this hyper-connected world. Yet, having grown up under a dictatorship, I find the whole democratic process wonderfully empow...

by Ije Nwokorie - 24 Jun 2016

The New Creatives

The New Creatives

This morning, our CEO Ije Nwokorie is giving the Presidents Jury address at Dubai Lynx. Here’s a preview of what he’ll be saying. Follow him on Twitter for his latest updates and more of what’s going on at this leading festival.  ** The world as you once knew it, has ceased to exist.

by Ije Nwokorie - 10 Mar 2015

Best advice: don't care who gets the credit

Best advice: don't care who gets the credit

“There is no limit to what you can get done if you don’t care who gets credit for it.” The phrase itself has an uncertain history and more versions than you can count. Everyone from Benjamin Jowett and William T. Arnold to Harry Truman and Ronald Reagan have been “credited” with it, although it was ...

by Ije Nwokorie - 12 Feb 2015

Fighting talk

Fighting talk

Our CEO, Ije Nwokorie, is part of the LinkedIn Influencers Program which provides original insights from top industry leaders. The piece that follows was originally published on LinkedIn. You can follow Ije and read his other Influencer posts here. Issues of data and privacy are increasingly drivi...

by Ije Nwokorie - 17 Oct 2014

Introducing: Code-M

Introducing: Code-M

Today our CEO Ije Nwokorie is at Wired by Design giving people there a sneak peek into some work in progress at Wolff Olins. It’s a brand that pits creativity against malaria. It’s called Code-M.

by Ije Nwokorie - 01 Oct 2014

Here's the lowdown on the new guy, Ije

Here's the lowdown on the new guy, Ije

After 14 amazing years at Wolff Olins, I’m making a move to Apple. As I hand over as CEO of Wolff Olins to Ije Nwokorie I thought I’d leave you with an idea of what you can expect from him: 

by Ije Nwokorie - 23 Apr 2014

The true driver of great ideas isn't customer need...

The true driver of great ideas isn't customer need...

By Ije Nwokorie I love this Facebook spoof. Favorite line, describing what they refer to as “TheFacebook.com”: “This is a digital online internal computer web sightseeing you can open with your website browser to…visit the world online.” It was created by some clever person(s) called Squirrel Monke...

by Ije Nwokorie - 04 Apr 2012

Hello TEDx Central Saint Martins

Hello TEDx Central Saint Martins

Wolff Olins London MD Ije Nwokorie is leading a session at TEDxCentralSaintMartins this Wednesday, 28 March. Ije, and our former Creative Director Marina Willer, will work together to graphically record the debate emerging from the jam-packed morning sessions in front of a twitter wall displaying t...

by Ije Nwokorie - 26 Mar 2012

Tech 1 Brand 0?

Tech 1 Brand 0?

So Kodak is on the ropes. Beyond just falling victim to the digital revolution, Kodak found itself on the wrong side of a double-wammy that can hit any industry: a new product (in this case digital) that although inferior is so much cheaper (in this case, than film) that people flock to it. It’s a ...

by Ije Nwokorie - 04 Oct 2011