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How to get your new on

NewCo kicks off today and our San Francisco office is proud to be a part of the impressive and inspiring lineup. In celebration, our design team in SF has been thinking about what it takes to stay on top of the new new in a city with the insatiable appetite for the next big thing. 


In San Francisco, everyone is prototyping the future. Here, companies are redefining how we shop, eat, drive, communicate- LIVE. Tomorrowland isn’t tomorrow, its here. And it’s San Francisco.

In our rapidly growing SF office, our team is working fast to be at the forefront of creativity as we jump into the deep end with these  companies right at the beginning; defining and refining who they are- sometimes before they’ve even figured it out themselves.

It’s exciting and immense and exactly how we want to work. Here are some of our thoughts: 

There are no rules

New companies are still figuring out what they are, where they are going, and how to get there. The big established businesses are far younger than you think but evolving just as fast. The rules are being written as you go. It’s an exhilarating experience that can lead to unexpected results.

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Look out

Since everything is changing so fast, it’s easy to get caught up in the mix. Get out of your comfort zone and find inspiration outside your world. What can the world of high fashion teach small tech startups? How could robotics influence a retail experience? How can lighting fast delivery services inspire healthcare?

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New is tasty

This city is full of people who invented the appetite for the new. That’s a fresh and rewarding place to be. You have to push massively far to rise above the noise.

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Embrace the weird

People are working on some of the weirdest and most amazing things in SF. That makes for some great opportunities to do things you wouldn’t be able to pull off anywhere else. Dive in and make some magic.

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Written and illustrated by Steven Reinmuth, Rosie Isbell, Ada Mayer and Joanna Cheung.