A brand to help recycling in Brazil - update

You might have seen a previous blog about recycling + Brazil + branding and our little attempt to help a huge cause.

When I was last in São Paulo, we did some workshops for a wonderful bunch of designers. Our task was, in just one day, to create a brand for a co-op of people who collect rubbish from landfill sites for recycling. As an organization it’s a model in terms of democracy, collaboration, support and idealism. The profit is shared equally between all the workers, all the way up to the president.

People who would be otherwise excluded from society, can get work, can get a sense of pride in doing something so crucial to the planet. On the day, we all created an idea that would help them focus as an organization and some routes for the visual language. After the event, one of the routes was selected and then further developed here at Wolff Olins London.

Have a look at the result. The overall idea is about recycling lives.

That is based on the notion that besides recycling materials, the co-op creates new opportunities for people, for communities and for the environment.

The visual language tells the story of transforming waste into opportunities.

We’d like to hear what you think. 

(Marina Willer)