Designing Whtespace
In this post, guest blogger and creative director Malcolm Buick shares his thoughts on Whtespace, our internal startup project that lets you create curated email newsletters.
In a world of content being shifted, moved, tweeted, socialized, and last but not least emailed, the creative process is relegated to being second fiddle, and productivity within the workplace takes a sharp decline. However, there is a need for sharing, and as the old saying goes “sharing is caring.”
Whtespace was born out of necessity. As a creative, my mind drifts, and distractions are many. We created Whtespace to allow for ‘whitespace’ – free to think, free to create. Whtespace lets you feel safe in the knowledge that you can be informed on your own terms – in your inbox, curated and elegantly designed.
So what does this mean for design?