It was great to get together and talk logos with Angus, Tony, John and Patrick for this month’s Creative ReviewLogo Issue.
There was a time when a great logo could make a big difference to how a company is perceived. Now brands rely on so much more than that, more than looks, what matters is how a company behaves, its role in the world.
Still, it’s wonderful to see how much creativity, craft and synthesis goes into marks like the Deutsche Bank and the Wool mark. I also love the Michelin man and The Stones symbol, they are just like nothing else. The I love NY logo is great because it started a whole new way of doing things. The mark as a statement that generates a movement.
Looking to the future, I think mark and identities can still play an important role.That is, if they are at the centre of systems that incorporate co-creation, content, different points of view. Systems that embrace change.
(Marina Willer)
(P.S. Because I worked on the Tate logo, I didn’t vote on it :0)
After publishing with a blackletter logo since 2007, Fashionista decided it was time to reconside and redesign its stoic face as well as swap its back-end CMS from Movable Type to Wordpress.
The old logo was this oversized, domineering, gothic lettering thing that said “spiky, aggressive, old-school news brand.” That’s not what Fashionista is. The editors of Fashionista are excellent journalists who will be critical when it’s called for, but they’re also unashamedly fashion lovers. They might poke fun from time to time, but they’re not spiky or unnecessarily aggressive. And they’re also inherently new-generation when it comes to how they go about their business — they use a blog platform, Flip cameras, smartphones and various social media to deliver their content and engage their audience — so unless we were being very ironic with the gothic, old-school newspaper font thing it just wasn’t really appropriate. I’m also a big believer that the logo and furniture on the site should be a little subservient to the content — it’s the content that engages and the content travels well beyond the site too — so we also needed something a little less imposing. — Jonah Bloom, CEO/Editor-in-Chief, Breaking Media
