A DIFFERENT CUSTOMER EXPERIENCE
Sometimes little attentions make a huge difference.
I had dinner at Fig & Olive in NYC last night and the restaurant was hosting a get together for professionals. Fig & Olive is usually a pretty quiet place, but last night it was crowded with people chatting and mingling. My friend and I could barely hear each other.
The restaurant general manager called me personally the day after to apologize for the noise. A nice gesture, symbol of great service and care for guests. I believe the time the restaurant general manager spent on calling guests made up for any advertising campaign he could have invested in.
Fig & Olive is a great example of a brand that delivers on a better reality for their guests, in a simple way.
(Jean-Yves Minet)