12 Predictions for 2012
How the game will change in the year ahead – our predictions, with links!
1. Profit from me > Pay me
As consumers’ engagement – even more than their money – becomes even more intensely coveted by brands, consumers will demand compensation, monetary or otherwise. The cat’s out of the bag: consumers have an ever-increasing suspicion of targeted online marketing and a sharp awareness that their participation is a crucial commodity for brands.
Chime.in “A Social Network that Pays You” MIT Technology Review
Socialvibe offers users an otherwise paid service in exchange for lengthy, interactive advertisements – “SocialVibe’s Voluntary Ads Aim to Make The Internet Free” Fast Company
2. Bus stop ad > Bus stop shop
The age-old spaces of marketing, like bus stop shelters, will make way for interactive, shoppable walls, screens, and codes, as urban transit will develop into a key “3rd place” for retail. “Urban culture is retail culture”: as urbanization explodes globally, and shopping becomes increasingly ambient, mobility and retail will converge, with both consumers and shops on the move.
Tesco/Homeplus Virtual Subway Store in Korea
P&G/Mail.cz Virtual Grocery Store in Prague Subways
The Apple store in Grand Central