Staples City

Staples City reminds me that with care and consideration, ordinary things can become extraordinary. Brands are much the same way. Cultivate and be consistently persistent about enhancing your offer, promise and products, can often lead to better crafted  experiences.

Imagine if Staples sponsored the artist by creating installations in all of its retail outlets. This could signal to customers the something as mundane as staples are just the beginning to a larger world of office supplies. By reframing the product to be an experience, the Staples brand promise might become more meaningful, thus creating better realities for customers.

(George Crichlow)