Look to Feel

I don’t know what it is about this t-shirt but it makes me smile.

Maybe it’s the bright colors and inviting look of the aesthetic. In any case it reminds me that for some, perception can become reality.  Sometimes good products are poorly executed, but with a little change in look and feel, one’s outlook about a product can change.  WaMu once did it successfully in the banking sector, Wii will do it for video game consoles and Paul Smith achieved it with his LA store. The look and feel of a brand often acts as a signal of a different internal culture, product offer or service promise. Sometimes a better brand reality means creating a more inviting visual identity.

(George 3.0)