It’s not that often I talk about new websites for corporate holding companies, but I have to admit the new MDC Partners site is great, and for lots of reasons.
MDC have taken their idea - that they are where the best talent lives (which of course I’d have to dispute somewhat) and made a demonstration of it. By demonstrating rather than communicating, they’re showing that they ‘get’ digital and our increasingly mobile, socially connected world. They’re also showing quite viscerally that their business is about the people, and wrapped it all in a package that doesn’t take itself at all seriously.
No easy feat.
In simple terms this is a potentially brilliant move in an increasingly fragmented world where the holding companies often matter to clients.
It’s not perfect, and who knows it’s longevity, but bravo for putting something interesting and different into the world.
By way of comparison, take a look at some of the other Marketing Services holding company sites: Omnicom (which Wolff Olins is a part of) WPP, Interpublic and Publicis.
(Paul Worthington)