World Basketball Festival + the Make Something School

Retail, sports, and education innovation

Nike, Converse and the Jordan Brand took the World Basketball Festival and transitioned its message into a community creativity program.

The World Basketball Festival identity is a visually dynamic brand, utilizing unique typography and sports illustration by Saiman Chow, which has been seen around the city for the last few months. Created by Sheffield-based studio Sanderson Bob, glyphs from international languages are combined to create a typographic treatment that represents the world without the use of flags or maps.

The Make Something School is a creativity program developed by artist Aaron Rose that partnered with the brands in an event that structured a curriculum around the World Basketball Festival. Leveraging publicity from this innovative new event and the big brands involved, the Make Something School inspired creativity and benefited the local community.

The workshop funnelled the Nike brand along with well-known artists who incorporated inspiring messages such as “United we Rise” into creative activities. Kids excitedly interacted with Nike products and participated in the campaign.

Workshops included:
• Teens working alongside Nike designers to transform Nike’s classic Destroyer jacket. Taking inspiration from the core countries of the World Basketball Festival, the combination of newly discovered skills, global inspiration and raw creative talent produced some exciting results.

• Workshops with superstar Kevin Durant to design custom variations on the Jordan jersey and shorts as well as a chance to create their very own Hyperdunk trainer.

• Local artist Eric Elms ran a day long collaborative exercise in color and expression which resulted in the large “United we Rise” mural.

Read about the event at the Make Something School website.

Images via the Make Something School and Sanderson Bob. 

Additional source: ItsNiceThat

(Melissa Scott) 

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Nike does it again. This is the most indulgent ad yet and BOY does it whip up a buzz for what we hope will be a thrilling World Cup tournament.

Just over 3 minutes of pure genius, belief and passion. We can worship the skill of our heroes and be inspired by their motivations and dreams. 

This Nike talking to us at its best. 

Enjoy!

(Rana)

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Former bad boy done good

Just out this week are the latest scores from Climate Counts annual survey of which brands do most to combat the growing issue of climate change. Surprising to some might be the news that Nike is top of that very pile. It wasn’t long ago that Nike was the bad boy of the corporate world with questionable CSR policies and approach to the less visible side of doing business.

Step forward a few years and it has achieved quite a turn around. What Nike have managed to do is based off some very simple rules, principles that any brand living in this consumer savvy age should adhere to:
1.    Listen to what audiences are saying
2.    No issue is too trivial
3.    Do something about it

Even in this economic downturn it makes sound business sense to continue to push this initiative forward. The rationale being that it fundamentally matters to customers and more importantly it can end up having a negative effect on your brand if you do nothing about it.

Finally what I like about Nike’s story is that they have quietly gone about getting their business in order without shouting from the rooftops. Actions speak louder than words, and in this case that is very much the order of the day.

(David Bruce)

Climate change report:

http://blog.climatecounts.org/2009/11/our-third-annual-climate-counts-scores-are-out/

An example of what Nike are doing:

http://www.nikegrind.com/

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