In recent years, more bike lanes and racks have emerged in New York. The changes in infrastructure and rise in bike riding got me thinking about what the urban retail environment might look like in a five years. Could bike riding transform consumer habits in New York City in the way that cars and freeways did in California in the 1950s? How might you build a retail experience if New York City were designed for cyclists?
Melissa Andrada is a brand and content strategist at Wolff Olins New York. She’s passionate about the intersection between technology, social good and brand. @themelissard
Here at Wolff Olins use brands to inspire amazing new things that deliver spectacular growth. Branding has changed. Consumers no longer believe what brands say, but what they do. So growth means not just looking different, but creating new. New businesses, new experiences, new products and new services. All joined up and inspired by brand.
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I just saw this image of NYC’s newest anti-obesity campaign. I personally think it goes a bit too far. I’m a healthy person but this image is pretty vulgar.
Yes, we’re a nation (or a city?) wrought with obesity, but we’re also a nation (and especially a city) wrought with eating disorders on the other side of the spectrum, and with pretty warped body-image ideals and standards.
