RETRO BEER

For the first time the Northern United Brewing Company will be selling its wildly successful micro brew beers North Peak and Grizzly Peak in stores and restaurants.

The new labels designed by Minneapolis-based studio Neatly Trimmed Beard are intended to replicate the ‘old-timey log-cabin vibe’ at Northern United’s brew pubs, the designers say.

The new packaging will début in response to the trend for Homedulgent consumers looking to kick back at home.

The beer sector is seeing rapid innovation as brewers aim to meet increasing home-based demand for their offer, including the new home draught systems from MillerCoors and Heineken that allow consumers to recreate the bar experience in the home.

Via LSN Global

(George 3.0)