Logo talk

It was great to get together and talk logos with Angus, Tony, John and Patrick for this month’s Creative Review Logo Issue.

There was a time when a great logo could make a big difference to how a company is perceived.  Now brands rely on so much more than that, more than looks, what matters is how a company behaves, its role in the world.

Still, it’s wonderful to see how much creativity, craft and synthesis goes into marks like the Deutsche Bank and the Wool mark. I also love the Michelin man and The Stones symbol, they are just like nothing else.  The I love NY logo is great because it started a whole new way of doing things. The mark as a statement that generates a movement.

Looking to the future, I think mark and identities can still play an important role.  That is, if they are at the centre of systems that incorporate co-creation, content, different points of view. Systems that embrace change.

(Marina Willer)

(P.S. Because I worked on the Tate logo, I didn’t vote on it :0)