Grain Creative, a branding and besign firm in London, has put together a fun response to Adam Ladd’s video of his 5-year old daughter’s brand impressions, which we wrote about in January. In the New York office, we were surprised the little Brit knew Starbucks by name!
I’ve always said that if you design with kids in mind you just might end up designing something that everyone can understand and relate to.
This doesn’t mean dumbing down a design, but rather coming up with a strong concept, and then using all your design elements to emphasize that one idea.
Anything that doesn’t help the idea goes away!
In the end, you should have arrived at a design that either is self explanatory or explainable in one sentence that makes sense to both CEOs and kids.
Cincinnati, Ohio-based designer Adam Ladd put this theory to a test. These are his 5-year-old daughter’s first impressions of some popular logos.
via Brand New