Brazil + Collaboration, a couple of great examples

MELISSA SHOES
This sexy Brazilian footwear company has been taking the fashion world by storm for nearly 30 years. Melissa has challenged the conventions of the industry by manufacturing its entire range using eco-friendly mono materials that can be disassembled and recycled. The brand has already collaborated with the likes of Vivienne Westwood and John Galliano to design unique ranges but also remained true to its Brazilian roots, including this Amazon rainforest themed range. 

It’s also not just the shoes that turn heads - the brand’s vibrant and artistic in-store displays are now as just as iconic, with Melissa placing great importance on creating a unique in-store experience. As the brand continues to expand across the world, partnering with designers and growing its loyal fanbase (including the likes of Katy Perry and Dita von Teese), Melissa’s future certainly looks bright.

PETROBRAS
Petrobras may be the largest organization in Latin America and one of the world’s largest energy companies, but it’s also one of the most collaborative, placing great importance in Brazil’s cultural production, helping to fund films, theatre plays and scholarly works - making Petrobras the largest sponsor of culture in Brazil since the 1990s.

Petrobras’ most recent collaboration with magazine and image site Lomography sees the brand inviting people from all over the world to submit images of what energy means to them, creating a huge user-generated images around the concept of energy. This isn’t glossy greenwash but real photography from all corners of the world. Have a look at some of the shots.

(William Smith)

(@VenturaBlvd)