Is it good to lick fingers?

Probably not. And definitely not if you have been eating KFC. Greasy, unhealthy, deep fried, heart attack in a bucket.

At least that’s the way I think about them and I haven’t been inside a KFC for decades. What if anything would change my mind?

Will dropping their tagline be enough? Of course not. But it might be a start.

I think they’d have to go a lot further though to win me back. What’s required probably involves more than a bit of transparency over calories.

It’s still chicken in a bucket. It’s not health food so why dress it up as if it might be? Maybe the unashamed honesty of Burger King’s Pizza Burger is a more honest, more authentic approach. 2500 calories. In a bun. Eat it if you dare.

(Nick Keppel-Palmer)