Where’d you get that bottle?
Big news of the week -and no, I’m not talking about AOL acquiring the Huffington Post - Organic Avenue has officially opened an outpost on Sullivan Street (aka 5 mins from Wolff Olins NY offices, aka I can now get my green juice fix any day of the week!)
For those who don’t know, Organic Avenue is a sweet little vegan raw foods / juice company - started as one small shop in the LES about 10 years ago, slowly expanding ever since. I first happened upon the company as a summer intern, who happened to moonlight as a bartender at the (then) newly opened Pure Food and Wine - one of NYC’s first (and certainly most gourmet) raw foods restaurants.
Born and raised in a town like Boulder, CO, the smell of wheat grass was nothing new to me. But at that time in Manhattan, the idea of raw foods, green juice or ‘eating clean’ was pretty much an alien concept (or at least a novelty delegated to the select few, rather crunchy natural foods stores around the city).
Fast forward to 2011… times have certainly changed: