Tech 1 Brand 0?
So Kodak is on the ropes.
Beyond just falling victim to the digital revolution, Kodak found itself on the wrong side of a double-wammy that can hit any industry: a new product (in this case digital) that although inferior is so much cheaper (in this case, than film) that people flock to it. It’s a phenomenon hitting all sorts of industries from education ($1000 degree anyone?) to retail (ASOS).