Beautiful ad for the Swiss snowboard apparel company Zimtstern directed by Marco Lutz. There is also a video in this link with a making of video, shows how amazing things can be created with a lot passion and hard work from a team and a brand willing to take the risk.
http://www.cldfx.com/2009/09/zimtstern-leaves-viral-video-by-marco-lutz/
(Melissa Scott)
Speaking of beverages…
I just saw this image of NYC’s newest anti-obesity campaign.
I personally think it goes a bit too far.
I’m a healthy person but this image is pretty vulgar.
Yes, we’re a nation (or a city?) wrought with obesity, but we’re also a
nation (and especially a city) wrought with eating disorders on the other
side of the spectrum, and with pretty warped body-image ideals and
standards.
Seems especially awful right before fashion week!
(Marissa Vosper)
Just thought I would upload the image of the new Starbucks ad that Paul was referencing in his latest post.
The tone of voice is surprisingly arrogant - and doesn’t feel very true to the brand (and especially counter to their current trial strategy of NOT branding stores Starbucks and having them take on a more local, around-the-corner-coffee-shop feel).
Maybe it’s a situation of too many agencies in the kitchen each executing their own visions of the Starbucks brand…?
(Marissa Vosper)