In a collaboration with Wolff Olins and AOL’s music website, Spinner, AOL hosted four free pop-up shows during the South by Southwest Festival (SXSW) in Austin, Texas. Broken Bells kicked off the series on March 17, followed by Rogue Wave on March 18, VV Brown on March 19, and Rival Schools on March 20. It was surely an exciting weekend for art and music lovers. Times and locations were revealed the day before each performance on Spinner, AOL music’s SXSW hub, the Spinner Facebook Fan Page, and to Spinner / SXSW Twitter followers.
Videos from each secret show is now available via streaming on SXSW 2010 Festival Official Coverage the day after each show.
The posters were designed by WO and were beautifully screen printed by D&L Screen Printing of Seattle, a legend in the grunge music scene.
The spirit of this collaboration truly lies in the heart of AOL. Connecting with the latest in art and culture is an important aspect of their brand and one they aim to bring to their readers.