Unleashing the Fox

Mozilla Debuts Brand for Firefox OS

Last night at the Mobile World Congress kickoff in Barcelona, Mozilla unveiled some new news about Firefox OS. In addition to showcasing demo experiences, they also debuted the new brand platform and expression, which we’ve been working on with them since last summer.

Based on the idea that Firefox OS is a catalyst for individual and collective progress, the new identity reinforces that the brand is going to new places and spaces by literally unleashing the Fox, symbolizing the freedom that more people will have to take advantage of the full power of the web. 

The visual expression is based on the principles of being bold and dynamic yet simple and straightforward with a friendly, human spirit. These same principles guide the brand and product messaging and reflect the overall experience upon which Firefox OS is built.

With the world gone mobile, Wolff Olins is happy to have played a role in helping Firefox create an operating system brand that isn’t restricted by current technology ecosystems and empowers people everywhere to blaze their own trails, amplify their voices and transform the future. 

To learn more, check out Mozilla’s post here.