CHIQUITA BANANA BRAND REFRESH
A campaign taking their iconic blue sticker to a fun new level. The client brief: Make bananas cool. Relying on Chiquita’s biggest brand icon, the hand-applied blue sticker on every banana and Using playful illustrations on stickers juxtaposed to the iconic Chiquita stickers, the product and brand become more engaging to the consumer.
On the digital side: “Further thinking led us to giving bananas personalities and how all bananas start out good but eventually go bad (and for consumers not to let that happen). “Dont Let Another Good Banana Go Bad” was the through line of our campaign and it was incorporated into all of our work. The idea grew into a fully immersive microsite that contained viral videos, a sticker generator, and a completely unique 3D flash game called Banana Boogie Battle. This experience gave the users opportunities to create their own banana sticker personality and breakdance battle against bananas that have turned to the dark side.”
Creative Direction DJ Neff + Mark Krajan, Via Design Related
(Melissa Scott)
