Collaborative consumption and the Tolpuddle Martyrs

Groupon’s a funky brand - kind of - but is ‘collaborative consumption’ a new idea, or is it just a fashionable fad. The idea of collective bargaining has been around since – oh – at least 1834 and the Tolpuddle Martyrs so can we please, please get over it. And why are these “trends” always alliterative? And why are we taken in by them? ‘Conscious consumerism’ as opposed to what exactly?

Rant over.

(Nick Keppel-Palmer)