Share: Droga5

Advertising agency Droga5 recently visited the NY office for our weekly Share. Chief Strategy Officer Jonny Bauer shed a little light on how Droga5 operates: they’re creatively led, strategy driven, tech-friendly, and most importantly humanity obsessed. (Sounds familiar?!)

Jonny showed us several campaigns, which all left us either deeply moved (watch part of “Day One,” a retirement campaign for Prudential above) or in laughing fits. A personal favorite was the work they did for Newcastle, the “No Bollocks” campaign, which plays into some predominant beer marketing stereotypes.  Check out that advert below:

http://www.youtube.com/watch?v=6YdyG1GApW4

(Spencer Phillips)

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