Click on the image for a hi-res version. For fun, we drew a human figure on the whiteboard in the kitchen of our office and everyone was invited to associate brands with any part of the body, writing them on the board. The Brand Body Index captures the results. At first, its very funny to read all the familiar associations, but then you realize the extent to which consumer brands have managed to “own” your body. Its kind of happy and sad. (Christian Butte)

Click on the image for a hi-res version.

For fun, we drew a human figure on the whiteboard in the kitchen of our office and everyone was invited to associate brands with any part of the body, writing them on the board. The Brand Body Index captures the results. At first, its very funny to read all the familiar associations, but then you realize the extent to which consumer brands have managed to “own” your body. Its kind of happy and sad.

(Christian Butte)

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