This is Paradise

In our craft as a brand people we try to do work that makes a better place and creates new good,  new reality,  new possibility.   We assume that brand creates.

Here’s an inside story told from an adolescent’s perspective about life under a  ‘brand’ - the cult of personality of the Kims - that destroys basic optimism on a personal and societal level.

It’s a fascinating read to give you a bit of new perspective.

(Britt Bulla)