In NYT infographics, a lesson for brands

By Mary Ellen Muckerman

We know that the New York Times are infographics geniuses. They visualize data to track sentiment on a topic, while inviting you to participate in the conversation or even start a new one. Sorting features allow you to find “your people” and compare ideas.

The one above was an instant response to an extremely timely topic—that’s NYT’s bread and butter—but it’s a lesson for other brands who trade in social currency.

From media to retail to cultural institutions to healthcare, creating timely, engaging experiences like this can keep your finger on the pulse of what your consumers are thinking, helping you stay relevant and useful.

See the infographic: Your Reactions to Obama’s Same-Sex Marriage Stand

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