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15 February 2012

Watch Out Gilt

The MO of MO

By Marissa Vosper

This idea has the potential to put fashion flash sale sites to shame. And updates the business model. 

More benefits to the customer. More benefits to the designer. 

And still has the whole “buy now” urgency appeal.

Really differentiated in the fashion space. 

It’s a win-win-win if you ask me.  

            


via Moda Operandi



Tags:

  • strategy
  • culture
  • retail
  • innovation
  • Marissa Vosper
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