Doing Well By Doing Good @ Social Media Week
Social media is a powerful booster for brand authenticity and personality, but how successful is it in converting a good cause to sustainable dollars? In an atmosphere where customers’ trust and loyalty is increasingly earned through transparency and engagement there are new paths to the bottom line.
As part of Social Media Week, on February 16, WONY strategist Melissa Andrada (@themelissard) will join a panel on “Doing Well by Doing Good,” hosted by SCENEPR in association with Design for Social Innovation (DSI) at SVA. With Brian Reich, SVP/Global Editor at Edelman, and others from Purpose, Roadmonkey Adventure Philanthropy, and Mark & Phil, the panel will explore how purposeful businesses can use social media for both impact and profit.
Sign up to attend here: http://dogoodsmw.eventbrite.com/
Doing Well by Doing Good
Thursday, February 16, 2012 from 6:30 PM to 8:30 PM (ET)
New York, NY
Image via Intel Museum of Me
