Wolff Olins Shares A Secret With The GOOD Co. Project
In a recent post, GOOD Business editor Tim Fernholz calls Wolff Olins out for its dedication to choosing clients who meet our ever-evolving standards of social impact.
Fernholz writes:
Actual authenticity is a more valuable marketing tool than clever presentation, and Wolff Olins is trying to capitalize on just that by finding clients who share their interest in social impact—or are willing to start moving in the right direction.
GOOD is particularly impressed that the same ethos that’s brought Wolff Olins success on pro bono projects like (RED) and Dr. Hayat Sindi’s i2nstitute For Imagination and Ingenuity has also become part of our corporate work.
Wolff Olins CEO Karl Heiselman is quoted:
We don’t think you have to either work for charity or big business, but you can put this idea of positive impact at the center of what you do, that’s how you can achieve commercial success as well.
In December, Wolff Olins was one of the first selections for the GOOD Company Project, a program that seeks to highlight companies that are changing business for the better.
We’ll continue to share updates on our blog about our work with the GOOD Co. Project.
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