Riding the City
In recent years, more bike lanes and racks have emerged in New York. The changes in infrastructure and rise in bike riding got me thinking about what the urban retail environment might look like in a five years. Could bike riding transform consumer habits in New York City in the way that cars and freeways did in California in the 1950s? How might you build a retail experience if New York City were designed for cyclists?
Melissa Andrada is a brand and content strategist at Wolff Olins New York. She’s passionate about the intersection between technology, social good and brand. @themelissard
