I joined Wolff Olins after five years at another global brand consultancy, having worked in both New York and London. I've worked across a variety of sectors, from telecoms to healthcare, foreign policy to retail and across geographies, including Europe, the Middle East, the US, and Africa.
I have two main passions fuelling my work. One is helping museums translate their curatorial voices into a real purpose that makes sense to visitors. The other is helping big, cumbersome businesses learn to spin on a dime. I get a bit excited when these two passions converge.
As a trained designer, I bring a deep understanding of the creative process to my programmes. Hopefully this makes them feel more holistic, less murky and ultimately, a lot more fun.
I hold a BFA from Syracuse University and a MA from Columbia University, both in New York.
Q & A
What’s been your proudest moment since joining Wolff Olins?
Launching the new Qatar Museums brand in Doha
What word or phrase do you most overuse at work?
What is your secret superpower?
Telling it like it is, in a charming sort of way
Tell us something about Wolff Olins that no one knows?
Our studio is comfy like your gran’s easy chair.