As Global Strategy Principal, I lead global relationships and high performing teams and set the strategic direction. I combine empathy, creativity and rigor to bring cut-through stories to life across every element of a brand experience.
I've worked in industries and markets as diverse as Tata in India, Hutchison Whampoa in Hong Kong and China and Indesit in Italy. My work for UK clients such as Orange and Tesco delivered both business results and category defining brands. In the US, I worked with clients such as GE, (RED) and Target to think big and do differently. My more recent focus has been helping clients in the technology sector to better articulate their value to the market and connect emotionally with their customers. I see brand as both a powerful tool for growth and a force for positive change.