Job title: Senior Experience Strategist
Office location:New York

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Isabeau Lalonde

With a background in both design and strategy, I do my best work when thinking and making are side-by-side. I’m all about user-centered, multidisciplinary design, and asking the right questions before designing the right answer. Transit, consumer goods, religion, money, non-profits, tech, hospitality, healthcare — it always start with people.

For over 7 years I've worked in Europe and the US to understand people and translate their needs and values into meaningful experiences that drive organizational growth. I’ve interviewed Europe’s top Alzheimer doctors, imagined the future of Paris’ subway stations, led innovation workshops with students from MIT, and envisioned a national non-profit’s new digital experience for Gen-Y.

Outside of work, you can find me drawing small daily things, exploring the city by foot, or enjoying a good Boulevardier.

Q & A

What’s been your proudest moment since joining Wolff Olins?
Helping to build and pitch a design-thinking workshop on my 3rd day here!

What word or phrase do you most overuse at work?
“That’s awesome”

What is your secret superpower?

Tell us something about Wolff Olins that no one knows?
People here have that unicorn quality of being both enviously cool and wonderfully humble.