To me, being a Strategist means helping clients make big bets and smart moves.
At Wolff Olins, I’ve had a hand in everything from macrotrends research to brand strategy to UX design. I’ve also spent a lot of time exploring how organizations can use partnerships and collaborations to grow.
My favorite projects have been with companies in fast changing industries - tech, media, and law in particular. I get most excited about moments where new technologies are colliding with entrenched routines and cultures.
A few other random things about me: I’m fascinated by the globalization of sports, believe strongly in the power of biomimicry, and love using slang and nicknames.
Before joining Wolff Olins, I studied Behavioral Science at the University of Pennsylvania.
Q & A
What’s been your proudest moment since joining Wolff Olins?
I love working with our strategy interns and watching them do amazing things. Being handpicked to co-design USA Today’s fantasy football page was pretty cool too.
What word or phrase do you most overuse at work?
I saw on Twitter…
What is your secret superpower?
Thinking in systems
Tell us something about Wolff Olins that no one knows?
The WO Spotify playlist has some gems.