I am a business strategist with eight years of experience working with ambitious clients both big and small. My expertise is in innovation strategy, business development and culture change.
I have a knack for making the complex simple, and love helping clients navigate the intersection of technology, business and smart design. My career started in international development where I went from working alongside communities in the slums of Honduras to joining the World Bank’s global innovation team.
I like helping clients draw on the best from across the globe. Since joining Wolff Olins in 2014, I’ve worked with several great clients, including Orange, Vattenfall and Virgin Active. I’ve especially enjoyed helping big, complex organisations simplify their offers, get closer to customers and explore better ways of working.
I hold an MBA from ESADE Business School and a BA in Development Studies from Brown University.
Q & A
What’s been your greatest achievement at Wolff Olins so far?
Helping Orange use their brand to focus on what’s essential to customers. Whether in Europe or Africa, the brand is responding to what matters most to people.
What’s the most interesting thing on your desk?
A sticky-note our CEO Ije planted on my laptop one Friday evening during my second week at Wolff Olins. It reads: The week is over. Go home. ☺
What’s your secret superpower?
Cultural shape-shifter. I grew up in several countries and have worked across the world. There’s no doubt that “culture eats strategy for lunch”. In other words, culture matters for business success and I love helping organisations tap into and amplify the power of culture.
If Wolff Olins was a person or thing, what do you think it would it be?
A prism. It’s like we’re standing next to each other, but seeing the world from a totally different perspective, and it all comes together to create something great.