I specialise in not being a specialist. I dislike pretentiousness. I enjoy building physical things. I think something is good when it moves people – metaphorically speaking (but I like trains as well). I value a good process as well as a good result. I love details that make a smart idea to sparkle.
Q & A
What’s been your greatest achievement at Wolff Olins so far?
A share for high school kids on why anyone would bother becoming a designer.
What’s the most interesting thing on your desk?
What’s your secret superpower?
Keeping secrets secret
If Wolff Olins was a person or thing, what do you think it would be?