As a designer, for me it's all about the people - the products, services and brands we create end up in their hands. I like to create amazing moments that bring a brand to life - applying my creative core to complex challenges, social, business or cultural - using people centered design, fine craft, strategy and tech. Crafting, creating and orchestrating these experiences is my focus at Wolff Olins and since joining I’ve designed experiences for the likes of Orange, F&M and Google.
For me, collaboration is where it’s at. I have over 7 years experience designing digital experiences, mobile apps, software, visual systems and identities in multidisciplinary teams at both frog in Germany and boutique studios across London and the South West. I’m hugely passionate about design that not only excites and inspires but also can act as a catalyst for positive social impact.
Q & A
What’s been your greatest achievement at Wolff Olins so far?
Using the Orange Box to connect Orange with its customers around the world
What’s the most interesting thing on your desk?
A 3D printed, illuminated Orange box - it prompts, excites and gets the imagination going. There's always something new inside!
What’s your secret superpower?
Insight - it brings the customer into the room.
If Wolff Olins was a person or thing, what do you think it would it be?
A rainforest; there’s lots to discover! It's an amazing resource and has a big impact in the world.