I’m a 32 year old Australian with a Swiss army knife of skills including digital, print, signage, photography, illustration and a little bit of creative strategy. I’m energetic, keen to learn and love what I do.
As a Design Director at Wolff Olins, I’ve collaborated with leading thinkers, artists and developers to design some of the worlds most ambitious brands: Orange, Skype, Oi, EE, Expedia, and PwC. My role is to create brands for positive impact, playing an important part in the latest push to make brands that work for a digital world. It’s a fundamental shift in focus from top down to user up. How something looks should be determined by how people will use it. Systems built on movement, sound and interaction. Living brands for new digital environments.
Q & A
What’s been your proudest moment since joining Wolff Olins?
Brand launch of EE
What word or phrase do you most overuse at work?
What is your secret superpower?
Tell us something about Wolff Olins that no one knows?
Have you heard about our unofficial ping-pong ranking system?