Job title: User Experience Director
Office location:London

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Sarah Morris

Having worked in digital for about 15 years I consider myself to be a digital native, despite being way too old! I’m also your classic T-shaped person, so whilst user experience is my core skill, I started off as a graphic designer, became an interaction designer within product development, I’ve run a design research company and been service design director inside a healthcare innovation incubator. I love variety. My worse fear is routine!

I joined Wolff Olins in 2015 because I really believe experience is where brand lives these days, and so I guess the best description of my role is helping in the creation of brand-defining experiences that dovetail seamlessly with user needs. Or put another way, making people smile.

Q & A

What’s been your greatest achievement at Wolff Olins so far?
Joining and getting to work with such smart people on such a wide variety of cool projects

What’s the most interesting thing on your desk?
My Worldwide.co organiser; it’s a bit of a design classic so looks great, but also functions by bringing order to my desk instead of chaos.

What’s your secret superpower?
Empathy, although I’d hope it isn’t secret.

If Wolff Olins was a person or thing, what do you think it would it be?
A really great football team; everyone’s capable of playing in the different positions if/when needs be.